Practical Strategic Planning brings
together proven management principles and practices to create a unified system for managing and continuously improving business
performance.
This system establishes the 3
attributes that are fundamental to the performance of any enterprise:
1. Mission. Every succesful
organization must have a clear definition of why it exists and how it intends to conduct business. Without such definition,
the organization will enjoy little more than short term success.
2. Alignment.
People must have shared goals, and strategies must be consistent with those goals and the needs of customers in order
for a business to realize its potential and maximize its profitability.
2. Performance Managment. Execution of strategies must be quantified, measured, and
reported objectively and consistently. Without such measurement, performance cannot be determined or improved.
