Through Practical Strategic Planning, the Sager Team developed a strategy for realizing its goal of leadership through high customer satisfaction. Called, "The Sager Playbook", the strategy encompassed a new sales approach that focused the sales force beyond taking orders toward developing customers.

The Sager Playbook was designed by a cross functional team of Management, IT, Sales, Product Marketing, and Human Resources. The Playbook gave the sales team a combination of reporting, selling, and incentive tools that aligned its activities directly with the accomplishment of the company's mission.

An innovative component of the Sager Playbook is the "Customer Buying Pattern Report". This report gave the sales team unprecedented visibility on potential new business with existing customers.  This report enables salespeople and managers  to more efficiently target their sales calls to uncover and satisfy  unmet customer needs that would allow them to capture additional business.