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| Bose Lifestyle System |
When Bose introduced its great sounding but "virtually invisible" Lifestyle Music System, it knew that it had just want
music lovers needed. However, Bose had to overcome the myth that great sound required big, complicated components.
The most significant marketing challenge was to get
consumers to experience the system
| Newspaper Ad Promoting Mobile Music Theater |
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Using Practical Strategic Planning, Bose developed a strategy that allowed music lovers to directly experience the performance
and simplicity of the Lifestyle System.
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Customers respond and sales soar!
| The Mobile Music Theater at Govt Center Boston |
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Bose combined a Mobile Music Theater with a stunning sight and sound laser show that toured state fairs and other
large venue events across the country. The 60 day nationwide tour treated over 100,000 consumers to the joys of the Lifestyle
System.The Lifestyle System became one of the most successful music systems of all time. It was so successful that the basic
architecture of the Lifestyle System is now the standard design for virtually all one brand home entertainment systems.
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